William-Roder

William Roder

Founder & CEO — Black Ice Plunge

William Roder is the founder of Black Ice Plunge, a brand dedicated to redefining personal wellness through the power of cold-immersion therapy. Driven by a belief that mental resilience and physical vitality are built through intentional daily rituals, William created Black Ice Plunge to make high-quality, accessible cold-plunge solutions available to anyone seeking to elevate their health.

With a passion for performance, recovery, and pushing the limits of human potential, William has grown Black Ice Plunge into a platform that blends innovative design with science-backed wellness practices. His mission is simple: help people feel stronger, clearer, and more in control of their lives by embracing the transformative effects of cold exposure.

Under his leadership, Black Ice Plunge continues to expand its community of athletes, entrepreneurs, creators, and everyday individuals committed to becoming the best version of themselves—one plunge at a time.